Instead of taking for granted those with whom you are most familiar, pay them the most attention. You need to cherish and nurture them and think about them as much if not more than you think of yourself.
You need to constantly be on the alert for ways to improve their lives, ways to please them, and ways to make them happy. Go out of your way to do things you are sure they want and love not what you want or think they would want.
For example, let’s say you are passing a gift shop and notice a cobalt blue pen in the window. You know that cobalt blue is your friend’s favorite color, and you also know that she loves pens. Stop what you are doing and go out of your way to surprise her with this thoughtful gift.
A client of mine knew that his girlfriend loved the perfume from the spa at the Parc Monceau Hotel in Paris. The perfume wasn’t available anywhere else in the world. He made special arrangements to have several bottles shipped to her directly; it wasn’t her birthday or any holiday, he just wanted to show her that he cared about her enough to go out of his way to find the perfume and have it shipped from Paris.
It helped to cement their relationship and make them even closer. I know many women who have received marriage proposals from their husbands after they went out of their way to do something spectacular for them.
Pamper the people you love constantly. Cherish them and indulge them at all times, thereby making them feel as though they are the most important person in the world especially your world. Kiss them the way they want to be kissed, hold them the way they want to be held, and love them as they want to be loved.
Speak to them the way they want to be spoken to. By respecting their needs and putting them first, you can’t help seeing things from their viewpoint. The more you do for them, the more they will cherish and appreciate you, and the more they will do for you.
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